Hershey's Bliss. White chocolate with a creamy meltaway center. Only Hershey's can indulge your chocolate passion with something that's simply bliss™! Hershey's Bliss chocolate is for those who appreciate the everyday joys of chocolate. Smooth, creamy Hershey's Bliss gives you an indulgent just-for-you experience every time, with a rich taste you'll want to savor longer. Also available in milk chocolate, dark chocolate and milk chocolate with a meltaway center. The Hershey Company. Questions or comments about this product, call toll-free weekdays 9-4 ET 1-800-468-1714. Visit us at www.hersheys.com.